I remember the day when I had to outreach market and honestly - I hated it - and nearly everyone I talked to in the industry felt the same way. I dreaded going out and trying to make connections with local businesses to get them to send us referrals by either putting our materials out on their countertops or just by sending us referrals if they heard their customers needed an apartment. What I hated most about it was the fact that I really didn't have anything to offer them in return other than we would do the same at our community for them - knowing there was no way I was putting a bunch of odds and ends collateral out in our office.
Now you have your "in" with local businesses that not only will knock the door open for you, but literally kick it wide open. You are a W3 Lifestyle community, and with that comes your quality monthly newsletter as well as special monthly events. A newsletter that can sponsor roughly 29 different businesses! You now have the "ice breaker" in terms of being able to offer local businesses the opportunity to market their product/service to your residents professionaly and EXTREMELY inexpensively! In return you now make them "want" to help you by sending referrals your way and even putting your information out much more eagerly. If only I had this "foot in the door" opportunity when I was in property management! Tell them and brag about the opportunity they now have to advertise in your custom newsletter. Brag on how it is roughly 16 pages in size and a very substantion newsletter with 40% of it being content. Brag about how the 40% in content equates to a long shelf life which benefits the advertisers even more. Brag about how no other communities have such a great opportunity for local businesses and this is part of your initiative as a W3 Lifestyle is to promote local businesses to the residents in return for quality leads when they hear of people looking for an apartment. Brag, Brag, Brag!!! Make them "get" how great your community is versus the other communities based on your new Lifestyle amenity package and get them to "want" to be a part of it.
Not only does offering the opportunity to advertise in your newsletter as an outreach marketing opportunity dramatically help your efforts, we also have the W3 CARES division. 10% of all ad sales which are directly driven by your team members goes to W3 CARES and is then donated to worthy charities. Just be sure to have the business contact let us know when they call our offices to tell us they were referred by you and we will take it from there and make sure the funds are allocated in your community name. We then also market how much your community has contributed to W3 CARES and your residents will love the fact of how much you care about the community!
You are a W3 Lifestyle community now - enjoy the perks! Have fun outreach marketing now! Give them what they have wanted while serving your need at the same time - it's a win/win for you both!
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